I took the plunge and asked a publicist, who’d been recommended to me by a friend, to draw up a proposal for a campaign to publicize my book. I liked her ideas and her focus, which aims at a variety of relevant targets, like political radio shows, Jewish media and book blogs. After much consideration and negotiation, she and I agreed on a plan and I asked her to send me a contract.
It’s a weird feeling – exciting but unnerving – to be starting a marketing campaign with no clear view of where it will take me. So much is up in the air, so little predictable. It seems I have less and less control over what may happen with my book with each passing day. Maybe my efforts, and those of the publicist, will result in my finding a niche for the book or obtaining a well placed national media interview that could lead to wide exposure and/or big sales; maybe not. Whatever happens, I will have had a good run and, when I look back on this conundrum in three months, I’m sure I will have learned a great deal.
